Welcome to Sonoma Media Partners

Based in the San Francisco Bay Area, Sonoma Media Partners (SMP) is the biometric software company that has developed proprietary Face Pattern Analysis algorithms that provide an instant and highly accurate analysis of the user’s personality traits from a photo of one’s face.

FaceAffinity™ – our flagship product – is based on the science of Face Pattern Analysis developed by Sonoma Media Partners. The Company’s proprietary algorithm scans a face image and returns information on the pictured individuals’ personality traits. Research has identified up to 64 distinct personality traits obtainable by facial measurements, with varying gradients to measure and target an individual’s unique personality profile.  Currently, FaceAffinity has developed technology to measure 15 unique Face Affinity Personality Indicators from among 8 trait bundles from front-view photos, commonly referred to now as a “selfie.”  These 15 traits in turn are analyzed in combination to achieve an accurate assessment and interpretation – applicable to a wide range of interpersonal, workplace, and marketplace situations.


Our intellectual property enables user profiling – providing significant value to people to help understand others and ourselves.  The analysis is fast, accurate, and private. Recent studies have show our technology correlates over 90% to personality traits from face images. Our FaceAffinity applications do not store face images. FaceAffinity is not a research company. FaceAffinity is a technology company providing a service for individuals, businesses and institutions.